Arne Ratermanis


Infographics and Words with Pictures

I’ve been working on some icons that will be used on infographics explaining one company’s methods of raising great tasting, healthy and sustainable premium Atlantic Salmon. This project is another reminder that visual content makes a message easier to process and more likely to stand out.

Here are a few stats I pulled off the old interweb that show the importance of infographics and visual imagery:

  • People remember 80% of what they see, compared with just 20% of what they read.
  • An infographic is 30 times more likely to be read than a text only article.
  • 40% of people respond to visual information over plain text.
  • 67% of people are convinced by a presentation containing visual imagery, compared to 50% for a verbal-only presentation.
  • People following directions with text and illustrations do 323% better than those following directions without illustrations.

Here’s a look at the icons for the seafood company. They will be used in marketing efforts for an upcoming seafood trade show.


The stats on infographics listed above are just the tip of the iceberg. Visual imagery also has an enormous impact on today's social media. But, we'll leave that for another post.