GRAPHIC DESIGN | ILLUSTRATION
GRAPHIC DESIGN | ILLUSTRATION
VISUAL BRAND DEVELOPMENT. ART DIRECTION. GRAPHIC DESIGN. Previous marketing efforts for the Original Roadhouse Grill did not match the restaurants' high-end casual atmosphere, menu and pricing. First time diners were left confused and less likely to return. A rebranding was performed on all advertising and in-store materials to elevate the customer's expectations to equal the quality of their dining experience. Bringing them back for seconds and thirds.
Rebranding of all advertising and in-store marketing...