VISUAL BRAND DEVELOPMENT. ART DIRECTION. GRAPHIC DESIGN. After 75 years of growing multiple communications, electrical and security systems companies throughout central California it was time to put them under the same roof, with the same name – the Sebastian Corporation. The corporate identity, influenced by the Sebastian family's passion for sailing and the ocean, is made of a stylized sail slicing through blue sky and water. Representing strength, swiftness and navigation, the nautical theme is carried throughout the company’s marketing and branding materials.
The Sebastian Corporation brand was created to unify the company’s many telephone, internet and security businesses serving California’s Central Valley communities. The corporate identity represents the power and swiftness of sailing – a long time passion of the Sebastian family – and that theme is carried throughout the company’s marketing and branding materials.