Arne Ratermanis
GRAPHIC DESIGN | ILLUSTRATION

SEBASTIAN

ART DIRECTION, BRAND DEVELOPMENT, GRAPHIC DESIGN

VISUAL BRAND DEVELOPMENT. ART DIRECTION. GRAPHIC DESIGN. After 75 years of growing multiple communications, electrical and security systems companies throughout central California it was time to put them under the same roof, with the same name – the Sebastian Corporation. The corporate identity, influenced by the Sebastian family's passion for sailing and the ocean, is made of a stylized sail slicing through blue sky and water. Representing strength, swiftness and navigation, the nautical theme is carried throughout the company’s marketing and branding materials.

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